Affect the industry's favorable and unfavorable factors
 
1, a favorable factor for development of the industry
(A) the process of urbanization and income levels increase to promote product consumption upgrade
Domestic accelerated process of urbanization and improvement of housing conditions, coupled with the improvement of residents' disposable income, driven stainless steel tableware and kitchenware industry's rapid development and industrial upgrading. Nearly three decades of China's urbanization process is accelerating increase in the number of urban households in the next 20 years there will be a lot of people move into new homes. According to the National Bureau of Statistics, in 2010 per capita disposable income of urban residents reached 19,109 yuan, an increase of 178% compared to 2001, 10 years CAGR of 12.05%. Income of urban residents increased so that people have a stronger ability to pay to achieve consumption upgrade, improve quality of life, thus boosting demand for stainless steel tableware and kitchenware industry maintained a steady growth.
(2) policies to encourage and support the industry to bring good opportunities for development
Support of national policy stainless steel tableware and kitchenware industry will bring long-term encouragement and support. The state has promulgated the "National Economy and Social Development Twelfth Five-Year Plan's recommendations", "light industry restructuring and revitalization plan" and other industrial promotion policy, proposed to continue to include stainless steel kitchenware, including light industry as a booming market and increase exports, expand employment and service "three rural" an important pillar industry to join the encouragement and support; From April 1, 2009 since the implementation of the Ministry of Finance, State Administration of Taxation issued "on the improvement of textile, electronic information and other commodity exports tax rebate rate of notification "will export tax rebate rate to 9%, the policy will reduce the cost of stainless steel tableware and kitchenware industry and increase the competitive advantage of China's export products.
 
(3) the global industrial transfer as an industry to bring a broad development prospects
With rising labor costs in developed countries, making a major global industry structure adjustment, manufacturing sectors gradually shifted from developed to developing countries. As emerging developing countries, China's ability to rely on labor costs and manufacturing advantages, attracting internationally renowned stainless steel tableware and kitchenware companies invest and build factories in the country. China has become the world's stainless steel tableware and kitchenware products the main production base, which gives the Chinese manufacturers of stainless steel kitchenware bring enormous business opportunities, prompting companies have been expanding, increasing the number of technical standards continue to improve, both on the domestic market of stainless steel tableware and kitchenware has played an important role in promoting.
 
(4) technological innovation to promote the upgrading of stainless steel tableware and kitchenware industry as a whole
 
Stainless steel tableware and kitchenware industry is driven by new technologies into industrial upgrading phase. Over the past decade the development of the international stainless steel products manufacturing technology advances, changing market demand, customers in product features, energy saving, design, etc. have put forward higher requirements. Safety, energy conservation, low-carbon stainless steel tableware and kitchenware home ideas to promote products from simple applicability to functional, intelligent, fashion changes, product update cycle significantly accelerated demand for diversified varieties. High-tech applications throughout the industry design, material selection, manufacturing and many other areas, greatly improving the value-added products, to extend the product life cycle, to meet customer demand, which led to the overall increase industry profits.
(5) the constant improvement of industry norms conducive to the healthy, long-term development
 
Stainless steel tableware and kitchenware industry and is closely related to people's daily food hygiene and safety, so the industry standards are constantly being improved. Countries in the world for stainless steel tableware and kitchenware products have established industry standards and product quality certification, planning market order, to resist industry improper competition and encourage the industry to develop healthily. Currently our people safe, healthy awareness rising, consumers are more concerned about the time of purchase of the product quality and product quality, to promote the industry enterprises in the production of product quality more strictly controlled. Therefore, the industry standard continues to improve, more conducive to long-term development of the industry.
 
2, the development of the industry unfavorable factors
 
(1) industry concentration is low, small scale enterprises
 
At present the domestic stainless steel kitchenware approximately 1,300 enterprises, industry concentration is low, with annual sales of less than 1 million enterprises accounted for more than 80% of the market. Domestic enterprises due to small-scale production, and its relative lack of investment in research and development, thus limiting the technological innovation in the industry, coupled with the relative lack of domestic human resources, companies are yet to establish a sound mechanism for personnel training and technological research system, it is difficult to achieve industry the overall level of improved rapidly. Although China in recent years, there have been a number of enterprises for technological innovation and daring to try and get some results, but and abroad there is a large gap between large enterprises.
CBIW "2012-2016 China kitchenware industry market surveys and studies forecast report"
 
(2) costs continue to rise to an adverse impact on the industry
 
With the continued appreciation of the renminbi, raw material prices, domestic labor cost pressures are increasing year by year, in recent years, domestic production costs increased significantly, while sales prices are unchanged. As the industry's production costs throughout the enterprise occupies a large proportion of operating costs, rising costs of production to the development of the industry had a negative impact.
 
(3) the lack of influence in the world has its own brand
Although China is a stainless steel tableware and kitchenware manufacturing country, but the lack of influence in the world has its own brand. Many domestic manufacturers of stainless steel kitchenware just for international brands for OEM production, earn fees. Due to lack of independent brands, resulting in China's enterprises in the international division of labor and competition in the market, at a relative disadvantage position. Meanwhile, the dependence on foreign companies to sell our products to bring greater business risk, if the customer's products to reduce or cancel orders, the domestic stainless steel tableware and kitchenware manufacturing companies would be a serious blow.